Lay's 2021 Mood Match: A Fun and Innovative Break from Reality

Unwrapping the Silver Lining of Lay's Limited-Edition Packaging

After a year filled with significant challenges, Lay's wanted to provide their consumers with a quick break from reality as we looked ahead to 2021. With Lay's 2021 Mood Match, the brand has found a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they enter a new year.

For their year-end limited-edition packaging, Lay's decided to create four mood-ring inspired designs, each linked to positive memories and emotions. The goal was to invigorate a sense of energy and induce comfort among Lay's fans. The designs aim to inspire gratitude, optimism, feistiness, and cheerfulness.

The flavors featured in the Lay's 2021 Mood Match packaging are carefully selected to match these emotions. Grilled Cheese + Tomato Soup represents gratitude, reminding us of warm and comforting moments. Cappuccino embodies optimism, evoking a sense of positivity and possibility. Chili brings out our feisty side, adding a touch of excitement to our snacking experience. Lastly, Salted Caramel brings cheerfulness, offering a delightful and sweet treat.

Lay's 2021 Mood Match stands out from other designs with its unique approach to packaging. By incorporating mood-ring inspired designs, Lay's has created a connection between the packaging and the emotions it evokes. This innovative concept adds an extra layer of enjoyment to the snacking experience, making it more than just a bag of chips.

The Lay's 2021 Mood Match packaging has already gained recognition in the design world. It was awarded the Iron A' Design Award in 2022. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. Lay's 2021 Mood Match packaging is respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive feelings, ultimately contributing to a better world.

As we embark on a new year, Lay's 2021 Mood Match reminds us to embrace positivity, gratitude, and joy. It offers a momentary escape from reality and a chance to savor the simple pleasures in life. So, unwrap your silver lining and indulge in the delightful flavors of Lay's 2021 Mood Match.